Amber highlighted words = STRESS
These words were louder than average in the audio — the creator punched them harder. When you record, hit these words with more energy and volume. They're what sticks in the viewer's brain.
↑ Red arrow = RISING pitch
Voice goes up at the end. Creates suspense, pulls the viewer forward, signals "there's more coming." Use it before a reveal or to build tension and keep someone watching.
↓ Teal arrow = FALLING pitch
Voice drops at the end. Sounds confident, final, authoritative. Use it on punchlines, product claims, and CTAs. Makes statements land harder.
→ Grey arrow = FLAT
Steady, matter-of-fact delivery. Usually filler or setup. Don't overthink these — just say them naturally and move on.
Winning pattern per section:
HOOKRising ↑ with heavy stress — creates urgency
BRIDGEFlat → — quick setup, don't linger
MEATMix of ↑ builds and ↓ payoffs — keeps rhythm
CTAFalling ↓ with stress on the action word — sounds decisive